For at least a couple of years now, I’ve been getting calls — sometimes monthly, sometimes weekly and occasionally daily — from a company called GlobeNewswire, a NASDAQ-owned firm that’s in the business of distributing press releases. I expect a high level of behavior from those who serve this particular market, because I like to think that my fellow public relations professionals are more aware of the rules regarding marketing communication. On my most optimistic days, I like to think that PR pros show more respect for the unofficial rules of good communication.
So it has continually surprised me that this ostensibly respectable firm apparently maintains no “do-not-call” list and does not follow the email guidelines set out in the CAN-SPAM Act.
I’m pasting the latest email — and my reply — as an example of what not to do. It is worth noting that there was no “unsubscribe” link, and to my knowledge I’ve never had any communications with this particular person. If I had, he’d know that I had requested no further communication.
From Global Corporate Solutions:
I trust you are well and a great weekend. I know it has been some time since our last communication, so I wanted to reach out to you in regards to your press releases.
As discussed previously, NASDAQ Globe Newswire offers you the most competitive rates in the industry (averaging 30% less than our competitors), while maintaining the same, if not better distribution than the other tier one wires (Business Wire, Market Wire and PR Newswire).
I would like to offer you a significant discount on your next release, in order to give you the opportunity to experience our exceptional distribution and services.
Your first 3 releases will be at a 30% discount; State, Regional or National.
Below is a link for you to register with us: (There are NO FEES or obligations when registering or fees or obligations to try our services)
Please feel free to contact with any questions. Thanks for your time and I am looking forward to working with you. J
You people have badered me to the point I’ve begun trashing you on Twitter and considered turning you in to the FCC, since I get calls almost weekly despite always giving the same response: “Put me on your do-not-call list.” Obviously, you have legions of commission-only salespeople who have no respect at all for the preferences of the people they’re trying to sell. It is also clear that you either do not maintain or reference a DNC list, or that you have a total disregard for such. Please advise me as to how I can convince you to go away away and leave me alone?
I am not kidding at all about the possibility of an FCC complaint.
Note that your email was sent to “—-@—.com” – an address I haven’t used in years. By emailing you from this address, I am NOT giving you permission to put me on any mailing list, print or electronic.