The recent death of Google Reader — and the quest by end users to find replacements to organize their “news feeds” — serves as a good reminder of the importance of the RSS feeds from your web site.
Rather than offer a tutorial on how to create and manage your RSS feed, I’m just providing an example of how I’m using the ones on my various web sites and blogs.
I write a regular column for Auctioneer Magazine, which graciously allows me to post the articles on my own web sites as well. This provides fresh content for my site, and the articles are always accessible by clicking the Articles by Carl link on my corporate page. (Go ahead and click it if you like. It will give you a listing of recent articles I’ve published in Auctioneer and elsewhere.)
But I also know you don’t just spend your days stalking my company page for new content, so I use an RSS feed to let you get my new entries into your own RSS reader. If you scroll to the bottom of the “Articles by Carl” page, you’ll see little icon in the lower left corner. That’s gives you the link for my RSS feed for new articles. If you want a shortcut, here’s the link straight to it:
Depending on what reader you use, and how you set it up, you can easily add that to your “feed” that appears constantly on your tablet, phone or computer screen. Here’s how the feed from the “Articles by Carl” appears in Feedly, the “news reader” application I use on my Android tablet and phone.
But why settle for just one feed? I also issue regular news releases for my clients, and I post those to my web site as well. It’s a different page, and therefore, they’re published on a different “feed.”
Here are links to some other “feeds” I publish so you can see for yourself:
Updates to media blog (this site)
Nor do you have to be limited to things you want the world to see. I also use RSS feeds as a convenient way for clients to keep up with the regular reports I post on their projects.
Use your imagination. If you’re not using this tool, you’re overlooking a major asset you already own.