What are the new media rules? They’re the principles that govern how we communicate in today’s environment.
They’re a combination of exciting and constantly evolving new tools, governed by timeless realities rooted in human nature and the workings of the human mind.
Sure, they’re about technology. But they’re also about people. Where they go for information. What they have to say, and how. What they hope for, and what they fear. Some of those things are changing daily. Others never will. If you don’t know the difference, you’ve lost before the game even starts.
Every day, we’re integrating the full spectrum of possibilities in ways nobody could imagine a few years ago.
What are the new media rules? They’re the ones we’re writing every day.