By Carl Carter, APR You’ve seen the numbers on the decline in the number of working journalists in our nation’s newspapers. I’ve been writing about them for a decade. Now, I’m going to tell you some of the stuff behind the numbers. I’m a public relations professional and a media relations specialist. (No, those aren’t […]
No, your Memphis event isn’t news in Chicago
By Carl Carter, APR, AMM Here, with a few details changed, is a conversation I’ve had a few hundred times in recent years: Client: We need to get the media in New Orleans to cover this story. Me: Remind me, where’s the event? Client: Houston. Me: It’s not going to happen. It’s not a New […]