An Ipsos poll last released this week shows that people are spending less time on Facebook. And another poll, conducted just before the recent Facebook IPO, found that 46% regard it as a “fad” that will fade in time.
Of the 1,032 Americans surveyed in a poll for Thomson Reuters May 31-June 4, 2012, 34% said they’re using Facebook less than they were six months ago. Only 20% said they were spending more time on Facebook.
Still, 41% said they use Facebook every day, and another 18% use it at least once a week. Only 20% said they’ve ever bought products or services because of advertising or comments they saw on Facebook.
Those who are using Facebook less seemed evenly split about the reasons, with 25% saying there wasn’t enough time, 24% concerned about privacy, and 27% saying it’s boring, not relevant or not useful. Only 2% said they were using Facebook less because they preferred a different social network.
The recent fiasco in which Facebook overpriced it’s initial public offering (IPO) didn’t help. By a 4-1 margin, people said what they knew of the IPO made them view Facebook less favorably.
You can see the full survey here.
While there is probably some “piling on” occurring in media, it is pretty clear that people are cooling off toward Facebook. Another poll, conducted by Associated Press and CNBC just before the IPO, found that more than half of Facebook users never click on ads or other sponsored content, and another 26 said they “hardly ever” do.
While 43% said Facebook “will be successful over the long term,” 46% said it “will fade away as new things come along.” Facebook also clearly has trust issues, with 59% saying they have “little or no” trust in Facebook’s ability to keep their personal information private. Only 13% said they “completely trust” Facebook on privacy.
The AP/CNBC poll also shows problems for Facebook’s plans for selling products and services. A solid majority — 54% — said they feel “not safe at all” purchasing goods and services through Facebook. Only 8% of adults and 12% of all users said they’d feel safe making purchases of goods and services like clothing or travel on the site. Complete AP/CNBC poll results.