I’ve done a number of projects for the folks at Pearce & Associates, and we’ve had good results. This one in Valley, Alabama, presented a challenge, being right on the state line, in an area that wasn’t exactly a major media hub. I wanted it to go well because it was the first job I’d done for Pete Horton. We had very good pickups from the PR Newswire, providing a lot of links and visibility. As a bonus, the Birmingham Business Journal noticed and did this story as well.