We’re about to learn a lot more about tablet users — who they are, how they’re using their tablets, and how tablets change the way they consume the news.
That’s the word from the The Pew Research Center’s Project for Excellence in Journalism, which collaborated with The Economist Group on what they are calling “the most comprehensive and detailed analysis to date of tablet users and how they get news on their tablets.”
Here are some of the answers they’re promising us in the study, which will be published Tuesday:
- Who are tablet users? What kind of news consumers are they?
- How does having a tablet affect what we read, and where we get our information?
- Is tablet use replacing use of other devices to get news, or is it simply adding to it?
- What leads people to download an app?
- How does the experience using apps compare to using a browser to access news?
- How willing are tablet users to pay for news content?