FREDERICKSBURG, Virginia (Feb. 16, 2016) – The auction of two renovated historic buildings in the cultural center of Fredericksburg – currently serving as home to the Fredericksburg Area Museum & Cultural Center – attracted a crowd of 120, including 10 registered bidders, and ultimately sold for $1.76 million. Nicholls Auction Marketing Group marketed the buildings and conducted the auction in cooperation with Cushman & Wakefield | Thalhimer.
Purchasing the buildings was Battle Creek Construction, based in the Washington D.C. area.
“I’ll be excited to see what the new owners will have in store for our city,” said John Nicholls, president of the auction company. “We market assets all over the United States, but it’s especially sweet when we can get such a good outcome here in our own hometown. The auction marketing campaign did just what we were hoping for, focusing a concentrated spotlight on the property and bringing it to the attention of qualified buyers. This resulted in more than 50,000 unique web visits and more than two dozen showings,” he added.
“One advantage of the auction method is that it allows us to concentrate the marketing into a few weeks. This was a successful campaign that successfully brought bidders together to compete for an amazing property — something that only an auction can accomplish. The auction method proved itself once again in this case, and we believe it will consistently produce market value,” said Nicholls.
Upcoming auctions include a Potomac riverfront condominium, an estate home in Fauquier County, and a waterfront home on Claytor Lake. Individuals seeking additional information on those and other upcoming auctions may visit www.nichollsauction.com or call 540-898-0971.
Nicholls Auction Marketing Group, Inc., based in Fredericksburg, Virginia, is a professional accelerated marketing firm specializing in the promotion and sale of real estate via the auction method of marketing. The firm has been serving the needs of the Mid-Atlantic region since 1968. The Nicholls team comprises world and state champion auctioneers, an award winning marketing staff, and sales percentages unmatched in the industry.