So you’re on Facebook, Twitter and the Web. Congratulations. But what about the consumer’s phone?
That’s where a growing number of consumers are getting their news and other critical information. And the numbers are reaching a point that communications professionals can no longer overlook. A recent major study by the Pew Center for Excellence in Journalism found that:
- One-third of all cell phones users use their phones/handsets for getting news.
- 18% use some type application for news content.
- 11% get news via email or text.
Still not convinced? Here are a few other “straws in the wind”:
- Google exec John Herlihy says most of Google’s online sales now target handsets, saying that “in three years time, desktops will be irrelevant.”
- Comscore reports that access to mobile Facebook access jumped 112 percent in the past year, and mobile Twitter access soared 347 percent.
- As of 2Q 2008, monthly texts outnumbered cell calls by 357 to 204 — per person.