MONDAMIN, Iowa — DreamDirt President Jason Smith has a simple formula for selling land and other assets at auction: Good marketing and exposure wins. And now, he’s bringing that formula to Nebraska, which just became the fourth state in which the Iowa firm is licensed.
“For years, a lot of farmland owners in Nebraska and other states have often relied on bare-bones marketing to sell their land. And that worked well enough as long as commodity prices were strong. But now, farmers aren’t getting as much for their crops or livestock, and there is less money in the countryside. To get farms sold for the best price today, you have to cast a wider net,” said Smith. “As farms have evolved, so has advertising, and today’s possibilities don’t even resemble those of just a decade ago.”
That formula has made DreamDirt one of the nation’s fastest growing auction companies.
“You can’t just put up a sign and take out a local ad. We use professional-quality photography and video, digital advertising and old fashioned shoe leather to reach not only the local operators, but also investors. This increases competition and results in a better sale price,” he said.
The company even has its own smartphone app that allows bidders to research properties coming up for auction and to enter their bids online.
That approach has racked up an impressive sales record, as well as an extensive collection of marketing and advertising awards. In the 2016 National Auctioneers Association marketing competition, DreamDirt took both first and second place in the promotional video category. The firm also placed first for auction company website (DreamDirt.com) and agricultural machinery salebill.
Individuals seeking to sell farmland, recreational land, farm equipment or other assets may visit DreamDirt.com or call 855-376-3478 for a free market analysis.
DreamDirt offers real estate brokerage and auction services including land auctions, equipment auctions, private listings, appraisals and farm management in Iowa, Missouri, Nebraska and North Dakota.