The dramatic changes in news media staffing and coverage practice call for an entirely different approach to media relations. This property is just one of more than 80 in the upcoming John Dixon auction, and the newspaper never would have noticed it the way most news releases are handled. We’re doing it differently, and that’s […]

Media love premier properties, and when you have three of them together, your odds of coverage are even better. But it’s not a sure thing, by any means. This did NOT come about by blanketing reporters with a press release, and our first pitch got turned down. The rules for engaging reporters have changed so […]

Press releases are effective for promoting an upcoming auction, but they’re dynamite once you have a sale. News media love to talk about results. Here are two staff-written articles that resulted a recent Schrader release.  

People keep saying you can’t get news coverage for auctions any more. I beg to differ.  

To be successful in the auction business, you have to attract both bidders and sellers. A news release announcing the upcoming event can bring bidders to your site and to your auction. What folks forget is that a release on the successful sale can point to your success and attract more future sellers. Here’s an […]

The Indianapolis Business Journal had followed the story of the family selling this house, so they had the article on the successful auction within a couple of hours after getting the release.

There’s never a slam dunk in this business, but at $55.3 million, but when I sent this release to the editor, I figured it was one he probably wouldn’t have to think too long about.

Local papers are still important, especially when it comes to ag land.

When you’re in the ag business, a major hit in AgWeb is golden. Our news release on a major auction resulted in this.  

Radio is a critically important medium, especially in rural areas. This one in Milan, Indiana, took note of our press release on a local sale.