The release on this auction just went out today in Birmingham, but we’re seeing results already.
Murray Wise/Crosby’s upcoming auction made Page 1 in the Orlando Sentinel.
Huge story about a client project in Orlando. This had video as well, so you can go here for the video as long as the link is good.
Funny how media run in packs. This is the fourth staff-written story in two days on this property for sale as a private treaty offering in northern Virginia.
It’s important to understand what media are co-owned or in cooperative relationships. By getting the right pitch to a specific reporter, we were able to turn a routine listing (albeit for a very expensive property) into good coverage in two newspapers. A third hit in Fredericksburg Today is also below these two.
The dramatic changes in news media staffing and coverage practice call for an entirely different approach to media relations. This property is just one of more than 80 in the upcoming John Dixon auction, and the newspaper never would have noticed it the way most news releases are handled. We’re doing it differently, and that’s […]
Media love premier properties, and when you have three of them together, your odds of coverage are even better. But it’s not a sure thing, by any means. This did NOT come about by blanketing reporters with a press release, and our first pitch got turned down. The rules for engaging reporters have changed so […]
Press releases are effective for promoting an upcoming auction, but they’re dynamite once you have a sale. News media love to talk about results. Here are two staff-written articles that resulted a recent Schrader release.
People keep saying you can’t get news coverage for auctions any more. I beg to differ.