Huge story about a client project in Orlando. This had video as well, so you can go here for the video as long as the link is good.
Funny how media run in packs. This is the fourth staff-written story in two days on this property for sale as a private treaty offering in northern Virginia.
It’s important to understand what media are co-owned or in cooperative relationships. By getting the right pitch to a specific reporter, we were able to turn a routine listing (albeit for a very expensive property) into good coverage in two newspapers. A third hit in Fredericksburg Today is also below these two.
The dramatic changes in news media staffing and coverage practice call for an entirely different approach to media relations. This property is just one of more than 80 in the upcoming John Dixon auction, and the newspaper never would have noticed it the way most news releases are handled. We’re doing it differently, and that’s […]
Media love premier properties, and when you have three of them together, your odds of coverage are even better. But it’s not a sure thing, by any means. This did NOT come about by blanketing reporters with a press release, and our first pitch got turned down. The rules for engaging reporters have changed so […]
Press releases are effective for promoting an upcoming auction, but they’re dynamite once you have a sale. News media love to talk about results. Here are two staff-written articles that resulted a recent Schrader release.
People keep saying you can’t get news coverage for auctions any more. I beg to differ.
To be successful in the auction business, you have to attract both bidders and sellers. A news release announcing the upcoming event can bring bidders to your site and to your auction. What folks forget is that a release on the successful sale can point to your success and attract more future sellers. Here’s an […]
The Indianapolis Business Journal had followed the story of the family selling this house, so they had the article on the successful auction within a couple of hours after getting the release.
There’s never a slam dunk in this business, but at $55.3 million, but when I sent this release to the editor, I figured it was one he probably wouldn’t have to think too long about.