By Carl Carter, APR “Hotels in Birmingham were jammed to capacity.” It was a simple, natural part of the coverage of one of the biggest stories we covered in my decade as a reporter for The Birmingham News: Bear Bryant had died. We stopped the presses, called in the distribution trucks, and put every warm […]
No, the mainstream media aren’t lying. And you need them more than you think.
By Carl Carter, APR For years, I have lived and preached that the one non-negotiable principle for those of us engaged on communications must be to tell the truth. Because once you begin telling lies, people will find out and quit believing you. We have a lot of terms for this. The old stodgy one […]
Tainted Truffles: Why I’m boycotting news links from Facebook
By Carl Carter, APR Just because I love you, I’m giving you chocolates. A box of 100 truffles, to be precise. And I’ll give you more if you like them. There’s only one catch. In every box, I’ll inject one truffle with a drug that will either make you vomit, give you a fever, or […]
Let NewMediaRules publicize your auctions in 2017
There’s a reason the nation’s top auctioneers trust Carl Carter to publicize their auctions all across the United States. Nobody handles more press releases for more auctioneers. The map shows campaigns for auctioneers in just the last 24 months! We have publicized auctions in virtually every state, as well as Mexico, the Caribbean, Canada, Europe […]
Study success: Positive messages convey more information
By Carl Carter, APR Don’t do that. Seriously, stop it. You’re making me mad. Now then, what did I just tell you? Did I give you any useful information? Not a bit. And that’s why I always advocate positive communications. It isn’t about being happy or making people feel good. It’s about information, and the […]
Not sure what to do next year? Try the RPIE approach
I’ve been in a lot of end-of-year planning sessions that were doomed from the outset because they amounted to getting a few folks around a table and saying, “Well, what do y’all think we should do?” Right off the bat, people start throwing out ideas. One wants a new slogan. Another pitches a new website […]
It’s not the label you wear that matters. It’s how you act.
By Carl Carter, APR When I was just starting my career, I knew a guy who was such a devout Christian he would read his Bible and “share his faith” regularly on company time. After several warnings, he got fired, and he declared himself a martyr who was “fired for being a Christian.” He wasn’t. […]
Addressing our lack of diversity may open the door to new members and expanded markets
By Justin Ochs and Carl Carter One of us is an evangelical, an IAC champion and a conservative Republican. The other is a liberal Democrat who never attended auction school and can barely pronounce Betty Botter. We see things differently. But we agree on one thing: Between us, we’ll have more good ideas and be […]
Here’s the rule about going ‘Off the record’ with reporters: You’re on the record
By Carl Carter, APR The president-elect had an “off-the-record” meeting with top officials and anchors of the TV news networks yesterday, and you can read all about it, on pretty much any news site you care to visit. How could such a thing happen? The same way it can happen to you, if you talk […]
Holiday season’s a great time to get publicity for your firm
By Carl Carter, APR, AMM You know that news release you’re planning to issue on Jan. 3? Issue it now. Here’s why, in a nutshell: The holidays are a notoriously slow news period. Right now, even though more than 23,000 reporters have lost their jobs, there are reporters sitting around with nothing to do. After […]
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