ATLANTA — CNN announced today that the network will roll out a series of commercials and billboards with a new slogan, “All Guesses, All the Time,” beginning April 1. Network CEO I.M. Unser said the network is responding to recent ratings patterns and focus groups, which reveal that viewers are more likely to stay tuned […]
What happens when “click magnets” collide with sponsored content and news
Here’s my question: If you took away the photos, would it be obvious which headlines were from CNN and which were from the National Enquirer?
Want media to treat you better? Remember these four things about reporters
By Carl Carter, APR Originally published Feb. 2013 Auctioneer Magazine, used by permission I rarely meet an auctioneer who doesn’t have a story (or 10) about a reporter who misquoted him or garbled the story of a high-profile auction. I just smile, shake my head and say something like “unbelievable.” I’m sympathetic, because there are […]
How we get different types of news
While 69 percent of Americans say that it wouldn’t have a major impact on their lives if their local newspaper no longer existed, the truth is that in actual practice, we actually rely on the local paper for more than we realize. The table below summarizes findings from the Pew Research Center. You can see […]
Did somebody say new media rules? Yeah, they just changed again.
When I changed the name of my public relations agency to NewMediaRules a few years ago, I was convinced that the media landscape was changing in ways that would require professionals to constantly adapt. But the changes I’ve seen in the last five years have exceeded anything I could have anticipated or predicted. Now and […]
Use of anonymous sources declining since 1970s
If you’re one of those folks who complain about media use of anonymous sources, you won’t like this: Use of anonymous sources has been pretty much declining since the 1970s, and the current use is about what it was in 1958. The numbers were compiled by Matt Duffy, a professor at Zayed University in Abu Dhabi […]
The difference between balanced and objective reporting: Snake oil
Balance used to be a good word in the news business. It meant that a reporter didn’t have an ax to grind. He interviewed people, read documents, confirmed sources and made hard decisions that told us what we needed to know. To be sure, it never worked perfectly, because people are people. And to be […]