“I’m taking a break from Facebook. I just can’t handle the negativity.” I’ve seen more posts like that in the past two weeks than in the last year, and it’s easy to see why. Many of the political posts are coming from a different direction than they were until the election. It’s the nature of things. […]
How to Survive Social Media During the Political Season
Twitter and Facebook have been around more than a decade now, and you’d think we’d have figured out how to use them. But as I write this, my social media feeds are filled with anger and frustration. People are announcing that they need a break from social media, and some of them are probably right. […]
Don’t be rude, but don’t be dull either
I’ve heard several conversations lately about the wisdom of avoiding inflammatory topics, politics, religion and other subjects that might offend current or prospective customers. I agree completely with those who warn that inflammatory and controversial posts can be bad for business. To avoid this, some advocate separating business and personal accounts, or abstaining completely from […]
It’s OK to plagiarize now. Look, I’m doing it too.
After being immersed in this digital world for many years I’ve determined that plagiarism is a legitimate career path. Even some of the top “gurus” have built their brands by stealing crap. Nobody seems to notice or care. Enough evidence has accumulated to declare that this a viable way to succeed. Sometimes I have to […]
After years of self-appointed experts, it comes to this. (Name that Social Media guru.)
Upshot of Facebook changes: Create more content
Ever since Facebook rolled out its last set of tweaks in early December, folks have been trying to figure out how those changes affect marketing strategies. This has led to a lot of hand-wringing about how Facebook is trying to force marketers to start spending money on paid ads. Get over it. You had a […]
It’s not 1975 any more: Think about what’s happening on the other end
When it comes to communications, I can’t think of any habit that serves us better than trying to picture ourselves in the shoes of the person we’re trying to reach. Usually, we talk about communications aimed at masses or at least groups of stakeholders, but we also need to pay more attention to our day-to-day […]
Revised, updated & gussied up social media sins. Break out your sackcloth and ashes.
Note: Since I originally posted this a few months ago, the stupid things people do to get social media attention have evolved. So I’ve added a couple of new “sins” and demoted some of those that are showing up less frequently these days. I feel sure they’ll be back. — Carl — Admittedly, the social […]