For at least a couple of years now, I’ve been getting calls — sometimes monthly, sometimes weekly and occasionally daily — from a company called GlobeNewswire, a NASDAQ-owned firm that’s in the business of distributing press releases. I expect a high level of behavior from those who serve this particular market, because I like to […]
Will Facebook messages turn into email? Does it matter?
In the beginning — waaaay back 10 years or so before the Internet — there were the dial-up online services — The Source, CompuServe and America Online (aka AOL). Among other things, they offered an email product that allowed users to communicate with almost anybody in the world via something called the Internet. Keep in […]
Reaching the consumer on the handset
iPhones, Androids and other smart phones have changed the game when it comes to reaching consumers. In fact, one could argue that people on the go often have more time for reading your email blasts and even visiting your web site. After all, what do we do when we’re sitting in a waiting room or […]
Building Your Media Toolkit: Part 4
There’s a lot to love about email marketing. It “pushes” your message out to prospective customers or stakeholders. Its carrying capacity is virtually unlimited, so it can convey relatively complex messages. And it’s relatively inexpensive. But it has one big downside: Everybody hates it. Even though the spam filters have done a good job of […]