Back in the 1990s, when my firm was engaged in a wide range of activities ranging from advertising to graphic design, the business was incorporated and operated under the name, “NewMediaRules.” In recent years, I focused more on what I do best — Public Relations. Accordingly, I have restructured the business and rebranded as Carter […]

By Carl Carter, APR Here in the South, we have an old saying that “You’ve gotta dance with the one who brung ya.” By that, we mean that over a lifetime, we develop skills and habits that get results, and it can be foolish to abandon an approach that has always worked. There must be […]