By Carl Carter, APR I’m going to be totally up front here: The mainstream media don’t write fake news. They don’t make up stories. They don’t do stories based on a single phone interview – at least, not about anything that matters. When I say mainstream, I mean the Washington Post and The New York […]
Hitting the sweet spot: Locating the ‘tipping point’ between sales points and ‘TMI’
By Carl Carter, APR, AMM Every real estate auctioneer I know faces a constant balancing act in deciding how much information to provide on the Internet for an upcoming auction. We have to offer enough to get people interested in the property, but not so much that we lose traffic that might result in bids. […]
Carter’s Laws: The best advice I have to offer
By Carl Carter, APR I don’t get to make laws, of course. But in four decades of communicating for a living, I’ve figured out a few things. If you ask what I know for a certainty, this is what I’d tell you. I could be wrong, but folks do pay me for my advice. And […]
Your words matter, more than you can possibly imagine
By Carl Carter, APR Your mama was right. That time she told you to be kind, it was good advice. When she said your words would come back to haunt you, she was right about that too. Words matter. In the last couple of days, we’ve seen hasty words, bullying words and obscene insults backfire […]
Business reporters are disappearing. Here’s what that means to you.
By Carl Carter, APR When you’re seeking publicity for an upcoming business event, there’s one thing you should know: You’re probably going to be communicating with a reporter who knows little about business. She may not know the difference between revenues and income, let alone any specialized jargon. That’s because of a change that happened […]
Business reporters are disappearing. Here’s what that means to you.
By Carl Carter, APR, AMM When you’re seeking publicity for an upcoming auction, there’s one thing you should know: You’re probably going to be communicating with a reporter who knows little about business and nothing about auctions. She may not know the difference between revenues and income, let alone any of the jargon we use […]
Ditching your date is easy. The hard part is figuring out what to do next.
By Carl Carter, APR Here in the South, we have an old saying that “You’ve gotta dance with the one who brung ya.” By that, we mean that over a lifetime, we develop skills and habits that get results, and it can be foolish to abandon an approach that has always worked. There must be […]
Two times to use a news release, & one time not to
Most auctioneers (who make up much my clientele) think in terms of news releases primarily for calling attention to an upcoming event. But there are other times when a news release is often even more important. After the auction. You promoted your auction well and had a big success. Now why not build your own business? […]
The United mess is about relationships.
What to make of the United mess? The discussions I’ve been watching seem to have shaken out to three sides: (a) The authoritarian law-and-order, do-what-you’re told position, (b) the “civil disobedience” position, and (c) the argument that it is an unwise business strategy to come across as heavy-handed in the way one treats customers […]
Time to break your Facebook News habit. Here’s how.
You need to quit getting your news on Facebook. Right now. I mean it. There you are, madly clicking stories shared by your friends, who probably tend to think like you. On top of that, Facebook tends to note what kind of stuff you like and show you more of the same, so even if […]
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