By Carl Carter, APR When you’re seeking publicity for an upcoming business event, there’s one thing you should know: You’re probably going to be communicating with a reporter who knows little about business. She may not know the difference between revenues and income, let alone any specialized jargon. That’s because of a change that happened […]
Business reporters are disappearing. Here’s what that means to you.
By Carl Carter, APR, AMM When you’re seeking publicity for an upcoming auction, there’s one thing you should know: You’re probably going to be communicating with a reporter who knows little about business and nothing about auctions. She may not know the difference between revenues and income, let alone any of the jargon we use […]
Ditching your date is easy. The hard part is figuring out what to do next.
By Carl Carter, APR Here in the South, we have an old saying that “You’ve gotta dance with the one who brung ya.” By that, we mean that over a lifetime, we develop skills and habits that get results, and it can be foolish to abandon an approach that has always worked. There must be […]
Two times to use a news release, & one time not to
Most auctioneers (who make up much my clientele) think in terms of news releases primarily for calling attention to an upcoming event. But there are other times when a news release is often even more important. After the auction. You promoted your auction well and had a big success. Now why not build your own business? […]
The United mess is about relationships.
What to make of the United mess? The discussions I’ve been watching seem to have shaken out to three sides: (a) The authoritarian law-and-order, do-what-you’re told position, (b) the “civil disobedience” position, and (c) the argument that it is an unwise business strategy to come across as heavy-handed in the way one treats customers […]
Time to break your Facebook News habit. Here’s how.
You need to quit getting your news on Facebook. Right now. I mean it. There you are, madly clicking stories shared by your friends, who probably tend to think like you. On top of that, Facebook tends to note what kind of stuff you like and show you more of the same, so even if […]
Want to change someone’s mind? Take them for a walk.
By Carl Carter, APR Jack has terrible social skills and has trouble making friends. He’d like to have more. But he’s just lousy at it. He starts every conversation by barking at the one across from him. I should mention, Jack’s my hound. And despite his lack of emotional intelligence, there’s a lesson we can […]
The real fake news? Surrogates on the cable networks!
By Carl Carter, APR Fake news just created a brouhaha with our oldest and most loyal ally. It started Tuesday on Fox, with opinion panelist Andrew Napolitano saying President Obama had used the British equivalent of the NSA to spy on Trump tower so there would be no record of it in American agencies. The President […]
Why smoke is more dangerous than fire: Public opinion is the harshest court of all
By Carl Carter, APR Forget the headlines about meetings with Russians for a moment. Let’s set aside the question of whether any of the stuff about conflicts of interest have any merit. Instead, I’m going to argue that in terms of its danger to a politician, a corporation or any other institution, looking guilty is […]
BirminghamWatch steps into the breach: Veteran journalists provide in-depth local coverage for the city
By Carl Carter, APR When I arrived at The Birmingham News with a newly minted journalism degree in the mid ‘70s, one of the first people I got to know was Carol Nunnelley, then covering City Hall. We and dozens of others worked hard on a newspaper that went through four editions a day. There […]
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