By Carl Carter, APR I don’t get to make laws, of course. But in four decades of communicating for a living, I’ve figured out a few things. If you ask what I know for a certainty, this is what I’d tell you. I could be wrong, but folks do pay me for my advice. And […]
Your words matter, more than you can possibly imagine
By Carl Carter, APR Your mama was right. That time she told you to be kind, it was good advice. When she said your words would come back to haunt you, she was right about that too. Words matter. In the last couple of days, we’ve seen hasty words, bullying words and obscene insults backfire […]
Business reporters are disappearing. Here’s what that means to you.
By Carl Carter, APR When you’re seeking publicity for an upcoming business event, there’s one thing you should know: You’re probably going to be communicating with a reporter who knows little about business. She may not know the difference between revenues and income, let alone any specialized jargon. That’s because of a change that happened […]
Business reporters are disappearing. Here’s what that means to you.
By Carl Carter, APR, AMM When you’re seeking publicity for an upcoming auction, there’s one thing you should know: You’re probably going to be communicating with a reporter who knows little about business and nothing about auctions. She may not know the difference between revenues and income, let alone any of the jargon we use […]
Ditching your date is easy. The hard part is figuring out what to do next.
By Carl Carter, APR Here in the South, we have an old saying that “You’ve gotta dance with the one who brung ya.” By that, we mean that over a lifetime, we develop skills and habits that get results, and it can be foolish to abandon an approach that has always worked. There must be […]
Two times to use a news release, & one time not to
Most auctioneers (who make up much my clientele) think in terms of news releases primarily for calling attention to an upcoming event. But there are other times when a news release is often even more important. After the auction. You promoted your auction well and had a big success. Now why not build your own business? […]
The United mess is about relationships.
What to make of the United mess? The discussions I’ve been watching seem to have shaken out to three sides: (a) The authoritarian law-and-order, do-what-you’re told position, (b) the “civil disobedience” position, and (c) the argument that it is an unwise business strategy to come across as heavy-handed in the way one treats customers […]
Time to break your Facebook News habit. Here’s how.
You need to quit getting your news on Facebook. Right now. I mean it. There you are, madly clicking stories shared by your friends, who probably tend to think like you. On top of that, Facebook tends to note what kind of stuff you like and show you more of the same, so even if […]
Want to change someone’s mind? Take them for a walk.
By Carl Carter, APR Jack has terrible social skills and has trouble making friends. He’d like to have more. But he’s just lousy at it. He starts every conversation by barking at the one across from him. I should mention, Jack’s my hound. And despite his lack of emotional intelligence, there’s a lesson we can […]
The real fake news? Surrogates on the cable networks!
By Carl Carter, APR Fake news just created a brouhaha with our oldest and most loyal ally. It started Tuesday on Fox, with opinion panelist Andrew Napolitano saying President Obama had used the British equivalent of the NSA to spy on Trump tower so there would be no record of it in American agencies. The President […]
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