Note: This is adapted for more general audiences from an article originally written for Auctioneer Magazine. Here’s the published version, which is more targeted to auctioneers. By Carl Carter, APR One of the quickest ways to get me in a foul mood is to hand me a copywriting assignment and tell me to “add the […]
This was published in the May 2013 Auctioneer Magazine. Used here by permission. Here’s a PDF of the article. — Carl By Carl Carter, APR Your mother was right. It matters how you present yourself. Sit up straight. Be courteous. Speak correctly. Show up in clean clothes, and shine your shoes. The same applies to […]
Poynter’s usually a lot more careful than this. The story is about making up quotes and facts, not stealing them. To their credit, they fixed it within the hour.
This morning, Mashable published a story about how Forbes writers are now writing and posting their own stories, without the benefit of editors. This afternoon, this Forbes story showed up on my screen: Money that is disbursed will almost certainly be dispersed as well, but the two are not the same thing. If Forbes […]
A healthy humility is good, but our English teachers set us up for trouble when they came down so hard on putting other people first in our writing. Everybody knows it’s best to say “My wife and I went out to eat,” rather than the crude and self-centered “Me and my wife went out to […]
I’m not a miracle worker, and I don’t have much in the way of magic. But I can say with absolute certainty that one
Ever wondered why nearly everybody knows the Christmas story but most of us can’t recall more than half of the 10 Commandments? Why we remember the parables but forget the Epistles? A major reason is that stories move us and stick with us better. We tell them to our family and friends, and that cements […]