So you’re on Facebook, Twitter and the Web. Congratulations. But what about the consumer’s phone? That’s where a growing number of consumers are getting their news and other critical information. And the numbers are reaching a point that communications professionals can no longer overlook. A recent major study by the Pew Center for Excellence in […]
Twitter to introduce ad platform
It looks like Twitter is finally ready to generate its own revenues. The company says it will soon (in about a month) launch an advertising platform that apparently will look a lot like Google adwords – text ads that resemble and relate to the actual content on the screen. Twitter already stabilized its financial situation […]
Google Buzz: Longer messages, easier setup. But are they picking a fight with Facebook?
Google’s Buzz looks like the first volley in what might turn into a war with Facebook. At least, we have to wonder if that’s the case, because the one glaring element missing is any connectivity at all with Facebook. Of course, it could always come later, and we have to assume it will. I mean, […]
Facebook and Twitter: The telephone and the PA system
If I didn’t think it would start a riot, I’d suggest we do away with “social media” altogether. Not the media, but the term. By lumping widely disparate vehicles together on one term, we give people the mistaken idea that they all do more or less the same thing. This seems to be especially true […]
Building Your Media Toolkit: Part 4
There’s a lot to love about email marketing. It “pushes” your message out to prospective customers or stakeholders. Its carrying capacity is virtually unlimited, so it can convey relatively complex messages. And it’s relatively inexpensive. But it has one big downside: Everybody hates it. Even though the spam filters have done a good job of […]
Realities of business blogging
Should you be blogging? Maybe, maybe not. To figure out whether a blog is a worthwhile communications medium for your business, you need to understand the current realities of business blogging. (Note: I’m calling it business blogging to distinguish it from personal blogging, which is a different animal. The assumption in this post is that […]
Building Your Media kit: Part 3
As we saw in Building Your Media Kit Part 2, your lineup needs to include media with various characteristics, such as carrying capacity (the ability to carry long or complex messages) and reach. These days, when I see companies build entire marketing programs around Facebook and Twitter, I wonder if they’d try to build a […]
Building your media toolkit: Part 2
One of the best ways to understand a concept is to peel away all the clutter around it so that you’re left with no distractions. So just for the moment, let’s imagine you’re putting together your media toolkit using only tools that were available in 1983 – a year before the World Wide Web appeared. […]
Building your media toolkit: Part 1
To make the most of today’s vast array of communications tools, we have to understand how they relate to each other and which ones we want to use. Trying to figure out every new medium or gadget that comes along will drive you nuts and render you useless as a communications professional. So when you’re […]
What’s NewMediaRules.net about?
Sometimes it seems that technology is changing the world of communications so rapidly, there’s no hope of keeping up. How do we get our message across in an increasingly crowded marketplace of ideas? How do we use the new tools available today? How do we communicate subtleties of meaning and complex messages in a world […]
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