As in “real world” social settings, it’s a good idea to think about what we say and do, and how that will be perceived and translated by others. So in that spirit, here are a few online behaviors that I think can affect our social media reputations negatively.
If you’re trying to decide whether to spread your search engine ad budgets beyond Google, the answer may be “not necessarily,” according to some new projections from eMarketer Digital Intelligence. The firm reports that in total search ad spending, Google has actually increased its market share from 70.5% in 2009 to 75.2% in 2011. And […]
You think nobody’d ever guess that your password is the name of your poodle or your childhood teddy bear? Or your favorite actor? Listen to my story and see if it makes you think again.
New Twitter users tend to feel hopelessly behind as they see other users with 10,000, 30,000, 50,000 followers or more. So it’s tempting to look for a shortcut. That makes them an easy target for software and services promising to add thousands of new followers by magic. And the programs seem dirt cheap on their […]
A lot of us have several different interests, blogs and sites. We can’t say everything to everybody every time we have contact with them, and besides, most people aren’t interested in everything we may do. So why not set up a page or just create a blog post with all the different places we can […]
Sure, you have a gorgeous web site. You spent a fortune and endless hours on it. But how does that beautiful site look on an iPhone? Or a Blackberry? Or an Android? With some 60 percent of cell phone users now using handsets to access the Internet, it’s increasingly important to make sure your site […]
Ever wondered why nearly everybody knows the Christmas story but most of us can’t recall more than half of the 10 Commandments? Why we remember the parables but forget the Epistles? A major reason is that stories move us and stick with us better. We tell them to our family and friends, and that cements […]
There’s a good lesson for companies of all sizes in the New York Times’ decision to cut its “Social Media Editor” position: They don’t need one any more. Neither do you. It’s not brain surgery to use social media like Twitter, Facebook and even YouTube. In fact, nearly anybody, of any age, can do it […]
In the beginning — waaaay back 10 years or so before the Internet — there were the dial-up online services — The Source, CompuServe and America Online (aka AOL). Among other things, they offered an email product that allowed users to communicate with almost anybody in the world via something called the Internet. Keep in […]
If your newspaper ads seem to be less effective these days, it’s not your imagination. The number of people who read a print newspaper has now shrunk to 26% – just barely over one person in four. That number has dropped 12 percentage points since 2006, when 38% said they read a daily print newspaper […]