I’m not a miracle worker, and I don’t have much in the way of magic. But I can say with absolute certainty that one
When the iPad rolled out in the spring of 2010, a lot of us assumed that it would immediately eclipse the humble e-Reader (aka Kindle), but so far, that hasn’t been the case. As of May, 12% of us own e-Readers, whereas only 8% own tablets, according to a survey by the Pew Research Center. […]
Reporters don’t hate all PR people. They just hate the bad ones. Here’s how to stay on their good list. Save the reporter time. News media have cut their staffs dramatically, and reporters are stretched so thin you can see through them. Give the reporter what he or she needs, the first time. Don’t start […]
It’s easy to spot somebody who’s just jumped on the Social Media bandwagon. On Facebook, especially, newbie behavior is as predictable as the sunrise. So those who are willing to learn just a few basics can come across as old pros from the day they they show up on Facebook and Twitter. Take the “social” […]
For several years, I’ve criticized the cable networks for failing to discriminate between what’s fact, what’s rumor, what’s trivial and what matters. Last night, we saw one of the most dramatic examples yet, as CNN brought us the “breaking news” that a mass grave had been found in Texas. Immediately, we had Homeland Security correspondent […]
My dad was a very good woodworker, and when I was a kid, he’d let me hang out with him while he made pieces of furniture. Naturally, he couldn’t help trying to teach me a few things. I was interested, but the lessons he wanted to teach were hopelessly dull. Dad was a fanatic on […]
As in “real world” social settings, it’s a good idea to think about what we say and do, and how that will be perceived and translated by others. So in that spirit, here are a few online behaviors that I think can affect our social media reputations negatively.
If you’re trying to decide whether to spread your search engine ad budgets beyond Google, the answer may be “not necessarily,” according to some new projections from eMarketer Digital Intelligence. The firm reports that in total search ad spending, Google has actually increased its market share from 70.5% in 2009 to 75.2% in 2011. And […]
You think nobody’d ever guess that your password is the name of your poodle or your childhood teddy bear? Or your favorite actor? Listen to my story and see if it makes you think again.