When you have a good story and tell it well, you get results!
You can’t buy this. Great Page 1 story for my friends at American Auctioneers. Anniston Inn front Anniston Inn jump
Nice hit for client in Alabama.
Now and then, I actually get to promote an auction in my home town. But most are scattered around the country.
We had really short notice on this (3 days), but still managed to do really well, including a nice hit in the local paper as well as pickups in a number of trade pubs covering the cannabis business.
Like I keep saying, the rules for engaging media keep changing. We went through a long period where anything with the word “auction” got a story, then media cutbacks reduced space for stories AND the number of reporters with time to write them. Now the hits are still there to be had, but you have […]