GREENFIELD, Indiana (March 6, 2020) — A standing-room-only crowd turned out for the auction of 1,091 acres of farmland and industrial property Wednesday, and at the end of the highly competitive bidding, the property had sold for $9.85 million. Schrader Real Estate and Auction Company conducted the auction in cooperation with Cushman & Wakefield, commercial […]
Media Blog
Hitting the sweet spot: Locating the ‘tipping point’ between sales points and ‘TMI’
By Carl Carter, APR, AMM Every real estate auctioneer I know faces a constant balancing act in deciding how much information to provide on the Internet for an upcoming auction. We have to offer enough to get people interested in the property, but not so much that we lose traffic that might result in bids. […]
Carter’s Laws: The best advice I have to offer
By Carl Carter, APR I don’t get to make laws, of course. But in four decades of communicating for a living, I’ve figured out a few things. If you ask what I know for a certainty, this is what I’d tell you. I could be wrong, but folks do pay me for my advice. And […]
Recent Coverage for Clients
WANE story about Schrader auction
We’ve had a lot of coverage of the upcoming Schrader auction of Amish Acres. Here is the latest as we catch up.
Birmingham coverage for Pearce’s Collector Car auction
Chip Pearce is on a roll, with a great lineup of vehicles for the upcoming BidWinCruise collector car auction!
Fredericksburg Free Lance Star story on John Dixon auction
Here’s a screen cap on the Fredericksburg paper’s nice advance on an upcoming John Dixon auction.
Major Oklahoman story on upcoming Schrader auction
Yes, we still have newspapers, and some still have real staffs of business writers. This ran 1/19/19 resulting from a release we did for Schrader.